As Google recently shook up the PPC world by putting a progressive but sure end to the use of Broad Match Modifier, we wanted to seize the occasion to reflect on the different keyword matching options and their uses.
Cryptocurrency advertisers haven’t had it easy. Google banned all crypto-related advertising in March 2018, meaning that SEM and PPC managers faced an uphill battle when it came to raising awareness of their products and services.
Essentially, niche keywords are highly specific long-tail keywords. You use them to make search results more relevant to whoever's conducting the search. They include precise terms that narrow the search results to specific market sectors. To achieve that, they relate to factors such as location, purpose, and sometimes even demographics. Let's look at an example.
Black Friday marks the start of that all-important time of year for companies, the Christmas shopping season. How can you drive business to your website and stand out from the crowd with so many companies competing for the same clientele?
Mistakes in Google Ads are just a natural part of the process. The key is to know what you're doing wrong, correct it, and make sure it doesn’t happen again.
The Microsoft Advertising Platform is a cloud-based advertising platform that simplifies the process of managing, measuring, and optimizing your digital marketing campaigns in the Microsoft Search Network. It can be used to manage all aspects of digital media including display ads, search ads, video ads, and mobile ad units.
PPC Managers have a very unique skill set that makes them efficient at their job.
When managing paid search campaigns, duplicate traffic can be one of the most upsetting problems. It is not fun to bid twice for the exact search term as it causes auto-inflation. Or produce several clicks for the same search term because your campaigns show several ads on the same search result page, causing cannibalization.
Running a business is not easy, as many people paint it to be. You have to get into the game or ask entrepreneurs, and they will tell you how their journey has been. Frankly, there are so many challenges you will face when you start as an entrepreneur. From getting your product or service to your customers to making sure the business generates funds.
An audience is just one of the ways Google allows us to better target our potential customers when we are running a Google Ads campaign. Audiences are groups of people with specific interests, intents, and demographics, as estimated by Google, based on the many data points Google has on hundreds of billions of users around the world.