Here we are, diving into the second part of our series specially dedicated to Quality Score! In our previous installment, we exposed how important it is to fully understand a metric in order to extract relevant insights from it.
Quality Score… Maybe two of the most mysterious words in the Search Engine Marketing world.
Microsoft has completed the acquisition of Xandr, a digital advertising technology company. This is one of Microsoft's biggest acquisitions. They aim to strengthen their digital advertising platform through Xandr's digital advertising solutions. Let's learn more about how this changes things for you.
A landing page experience is the most important factor for every advertiser. Several factors are considered when you want to run ads with Google Ads. Some of them include the quality score, the landing page content, the effectiveness of the CTA, and so on. However, what if you don't get what you expected from your ad and can't guarantee that your ads will perform well? You have no choice but to focus on how to improve the landing page experience before releasing any more ads.