It’s important to get as many details and as much information as possible about how your users find your website so you can target your ads to the right people, adjust your bids to get the most out of your budget, and optimize your campaigns.
A lead generation campaign is the process of capturing and replicating interest in a service or product to generate potential customers. In this instance, we’re talking about generating inbound leads using paid advertising.
Pay-Per-Click (PPC) advertising is a great and incredibly powerful way to acquire new customers. It has become the foundation of many new customer-acquisition strategies because it offers performance-based advertising.
In this post we will share and explain in detail a proven 5 step approach to scale the reach and ROI of your Google Ads Search Campaigns. This process is the fruit of years of experience managing Google Ads accounts and it will work out of the box for 95% of the accounts.Plus, we will give you a much more simple alternative to this method: automating the whole process with a tool like OrbitalAds!
When managing paid search campaigns, duplicate traffic can be one of the most upsetting problems. It is not fun to bid twice for the exact search term as it causes auto-inflation. Or produce several clicks for the same search term because your campaigns show several ads on the same search result page, causing cannibalization.
Running a business is not easy, as many people paint it to be. You have to get into the game or ask entrepreneurs, and they will tell you how their journey has been. Frankly, there are so many challenges you will face when you start as an entrepreneur. From getting your product or service to your customers to making sure the business generates funds.
As Head of PPC, you already know all about the ins and outs of paid media campaigns and know how difficult and time consuming it can be. Finding adequate keywords, fighting against well-established competitors, figuring out how to get results in a short timeframe… All these tasks entail a high amount of dedication from your team, not to mention a high budget. Knowing this, you are no doubt searching for any and every PPC tool in existence that can come to your rescue and ease your team’s daily workload.
Whether you are a small business struggling to manage a marketing strategy or a medium-sized business on the cusp of breaking out, marketing automation aims to simplify the process.
Every PPC manager and their team will tell you that one of their top priorities is finding an easier way to gather and understand ad campaign data.
In this post we will share and explain ways to increase your Keyword Quality Score and how Quality Score impacts performance.
