If you run a business, you know that the demand for your products and services varies throughout the year. It can be hard to know how much to budget because your click-through and conversion rates vary.Here's what you can do when your conversion rate and cost-per-conversion figures go up or down. Make sure you don't lose money or miss out on sales due to seasonality.
Microsoft has completed the acquisition of Xandr, a digital advertising technology company. This is one of Microsoft's biggest acquisitions. They aim to strengthen their digital advertising platform through Xandr's digital advertising solutions. Let's learn more about how this changes things for you.
At OrbitalAds, we are always looking for ways to boost SEM practices and deliver measurable (and profit-driven) results. That’s why we’re proud to speak about our latest tool—the Keyword Traffic Driver.
The main goal of Google is to provide relevant and helpful search results for all users. Proxies like keywords and backlinks increase the probability of a web page satisfying the user intent. The main objective of any website is to be optimized for user intent. If your website is well-matched and tailored for user intent, it can easily outperform websites that optimize their content primarily for search engines.
Google averages more than 63,000 searches. Per. Second. That's around 2 trillion searches per year—and that number only ever goes in one direction.If your marketing campaign isn't making use of Google Ads Search, it isn't making itself useful. Let's dive in head-first.
Whether you are a small business struggling to manage a marketing strategy or a medium-sized business on the cusp of breaking out, marketing automation aims to simplify the process.
As the tools used in marketing become increasingly sophisticated, the bar gets raised with expectations for ROI (return on investment) and the user experience.It's no longer good enough to throw out a mailing list to people who've signed up through your website. These days, everybody recognizes automated emails, even if they mention the individual's name.
Did you know that some of the best tools to diagnose and optimize your Google Ads account are right above in the table of contents? If you have not already, take a few minutes to get familiar with these tools and see how they can help make your Google Ads experience better.
If you are looking for a country that can provide top-notch performance marketing and lead generation services, look no further than India! With nearly 1 billion internet users expected in India by 2025, India has become one of the most relevant countries for digital marketing. Here’s three key reasons India is the place to be for your digital marketing and martech needs.
We recently attended India's #1 Advertising and Martech event, Ad:tech 2023, and we must say it was an incredible experience! The event has been around since 2011 but had not taken place in the last two years. This physical event took place at the luxurious Leela Ambience Hotel in Gurgaon on March 15th and 16th. The theme of the event was "Marketing in 2023 Driving Business Growth."
