The telecommunications industry plays a crucial role in the modern world as we know it. With an estimated market forecast of $2,467,01 billion by 2028, this industry is only growing, causing the industry competition to grow with it. Telco companies need effective ways to entice customers and gain an edge over their competitors. Today, lead generation is more important than ever for companies to thrive. This article will address just how important lead generation is for the telecommunications industry.