Google Ads is one of the most powerful marketing tools out there, and it's not just limited to small and medium businesses. Google AdWords offers various features to promote your business, attract new customers and generate leads from social media. However, there is more to using Google AdWords than just managing campaigns. You must utilize all available tools (like Google Analytics) and integrate them into one cohesive strategy.
Startup scalability is increasingly crucial as entrepreneurs race to build their businesses. A new startup takes longer than an established company to develop, meet customer needs and deliver revenue. Many startups strive to improve brand awareness and customer acquisition through digital marketing. Marketing automation can help you scale your business faster.
If you run a business, you know that the demand for your products and services varies throughout the year. It can be hard to know how much to budget because your click-through and conversion rates vary. Here's what you can do when your conversion rate and cost-per-conversion figures go up or down. Make sure you don't lose money or miss out on sales due to seasonality.
Ad relevance is a critical element for Google Ads. It's one of the many elements determining your quality score, which can impact your ad rank. So, what exactly is ad relevance? How do you improve it? How does it affect quality scores? In this post, we'll explain the basics of ad relevance and share some best practices for improving it.
The global pandemic has changed the way we do business on a large scale and has greatly contributed to the growth of digital marketing. That's not to say that digital marketing wasn't already in place, but the lack of footfall caused by Covid19 has accelerated the need for businesses to adopt this strategy.
Mistakes in Google Ads are just a natural part of the process. The key is to know what you're doing wrong, correct it, and make sure it doesn’t happen again.
Pay-Per-Click (PPC) advertising is a great and incredibly powerful way to acquire new customers. It has become the foundation of many new customer-acquisition strategies because it offers performance-based advertising.
With Google Ads, you have many automation tools at your disposal. The first step is to determine which automation is available for your type of campaign. Once you consider factors like the size of your portfolio, it's time to start automating some of these tasks. When you see that the results look promising, roll out your strategy across more campaigns or accounts.
The Google AdWords extensions, bidding, and quality tiers are one of the three key factors affecting ad pricing.
It's easy to dismiss low traffic as a "Google problem," but not all low traffic is Google's fault. Keywords are the essential element of PPC (pay-per-click) ads, and ad copy comes in second.