It’s important to get as many details and as much information as possible about how your users find your website so you can target your ads to the right people, adjust your bids to get the most out of your budget, and optimize your campaigns.
Cryptocurrency advertisers haven’t had it easy. Google banned all crypto-related advertising in March 2018, meaning that SEM and PPC managers faced an uphill battle when it came to raising awareness of their products and services.
Doing business is a different ball game today, where companies mainly focus on the startup but seem to fall short of transitioning to a scale-up. Growing a startup requires more than just organic marketing to stay ahead of your competitors. As a result, it’s beneficial for a company to look into a scaled approach through paid advertising.
Old and new businesses have started using online channels to market their products and services. This is due to the world's evolution and dependence on technological appliances and digital ways of communication.
Black Friday marks the start of that all-important time of year for companies, the Christmas shopping season. How can you drive business to your website and stand out from the crowd with so many companies competing for the same clientele?
Nowadays, it is very important to find the right digital marketing agency to help your business truly develop. You should search for a digital agency and choose the one that would be the best fit for the nature of your business. You also want to test several options before settling down on one. This way, you will make sure this is exactly the service you and your business need. In this article, we will be discussing some points to consider while picking a marketing agency.
If you’re new to digital marketing, you may be wondering how much money you should spend on it. Most businesses start with a small marketing budget, but they have their end goal in mind: to make more money.
Mistakes in Google Ads are just a natural part of the process. The key is to know what you're doing wrong, correct it, and make sure it doesn’t happen again.
PPC Managers have a very unique skill set that makes them efficient at their job.
In this post we will share and explain in detail a proven 5 step approach to scale the reach and ROI of your Google Ads Search Campaigns. This process is the fruit of years of experience managing Google Ads accounts and it will work out of the box for 95% of the accounts. Plus, we will give you a much more simple alternative to this method: automating the whole process with a tool like OrbitalAds!