If you’ve read our previous articles on the Hagakure structure in Google Ads, you’ll have gained significant knowledge on what this method involves and its pros and cons. You’ll also understand the importance of structuring your Google Ads account in a way that delivers the best results for your clients or business. The right structure is key to successful ads.
There’s a lot to think about when it comes to Google Ads account setup! You need a solid foundation if you want to build successful campaigns and continue to optimize and improve performance. That foundation relies on you choosing the right account structure for your ads.
A lead generation campaign is the process of capturing and replicating interest in a service or product to generate potential customers. In this instance, we’re talking about generating inbound leads using paid advertising.
The Microsoft Advertising Platform is a cloud-based advertising platform that simplifies the process of managing, measuring, and optimizing your digital marketing campaigns in the Microsoft Search Network. It can be used to manage all aspects of digital media including display ads, search ads, video ads, and mobile ad units.
Did you know that the average Google Ads account wastes 76% of its budget on the wrong target words?
An audience is just one of the ways Google allows us to better target our potential customers when we are running a Google Ads campaign. Audiences are groups of people with specific interests, intents, and demographics, as estimated by Google, based on the many data points Google has on hundreds of billions of users around the world.
Why is campaign structure so important in Google Ads? The question may sound basic, but it won’t hurt to stop a minute to think about it and answer it…
A landing page experience is the most important factor for every advertiser. Several factors are considered when you want to run ads with Google Ads. Some of them include the quality score, the landing page content, the effectiveness of the CTA, and so on. However, what if you don't get what you expected from your ad and can't guarantee that your ads will perform well? You have no choice but to focus on how to improve the landing page experience before releasing any more ads.
Match type structure is the practice of setting up campaigns, groups, and ads in your account in a way that allows for maximum control over the flow of search queries impressions and clicks to specific match types. This can be done by splitting match types into separate campaigns/ ad groups, a more complex way of setting up negativization, single keyword ad groups, and a few other campaign structure practices.
Most of the time, “budget” and “spent” are used antagonistically. But in the search ad campaigns world, you want those two to walk hand in hand.