According to Data Driven, the vast majority of advertisers are either losing money on Google or just breaking even… Given this fact, we’ve prepared a checklist for you to evaluate the profitability of your Google Ads search campaigns (if you need a little refreshing) or simply stay on track (if you’re already rocking at it).

This checklist will help you:

  • Establish or reevaluate your budget and ROI
  • Monitor your profitability according to your campaigns goals
  • Identify key areas where to focus your optimization efforts


Don’t let your ad campaigns’ profitability stall and decline, take action!

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