![Generate More Leads with a BOFU [Checklist] for Google Ads](https://orbitalads.com/wp-content/uploads/2023/05/Infographic-OrbitaAds-10.png)
Google Ads is a great tool to achieve many marketing objectives, from generating brand awareness to actually closing a deal. But no platform is going to magically drive valuable results if you don't take a moment to analyze the outcomes and adjust your strategy.