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Google Ads is a great tool to achieve many marketing objectives, from generating brand awareness to actually closing a deal. But no platform is going to magically drive valuable results if you don't take a moment to analyze the outcomes and adjust your strategy.
So, Hagakure seems to be the ultimate account structure to reach levels of success never seen before. But is it even adapted to your business particularly?
Whether you're dealing with search campaigns or shopping ones, keywords are crucial for your ads to reach top positions and get those clicks. But what if those clicks are useless? What if those so wanted conversions are totally worthless? Not exactly the definition of success...
What do we change about our Google Ads strategy when it's Black Friday? What are the key factors used to determine these changes? Is it possible to decrease the budget and still increase results? How can we analyse this over time?
Don't let inertia determine your ad campaigns' structure, take action to analyze if you should update it!
This go-to guide for agencies is a useful resource to keep at hand when you’re onboarding a new client or setting up a new account. Although many clients want to focus only on metrics and results, this ebook serves as proof of the great number of elements required to create a cohesive, efficient, and cost-effective Google Ads strategy. By following these best practices, not only will you find that the amount of time you dedicate to campaign optimization has decreased, but also that results you obtain are better and better! And, if you ever feel lost or overwhelmed, just pull out this handy guide to refresh your knowledge once more.