Here we are, diving into the second part of our series specially dedicated to Quality Score! In our previous installment, we exposed how important it is to fully understand a metric in order to extract relevant insights from it.
Google Ads is one of the most powerful marketing tools out there, and it's not just limited to small and medium businesses. Google AdWords offers various features to promote your business, attract new customers and generate leads from social media. However, there is more to using Google AdWords than just managing campaigns. You must utilize all available tools (like Google Analytics) and integrate them into one cohesive strategy.
If you’ve read our previous articles on the Hagakure structure in Google Ads, you’ll have gained significant knowledge on what this method involves and its pros and cons. You’ll also understand the importance of structuring your Google Ads account in a way that delivers the best results for your clients or business. The right structure is key to successful ads.
It’s important to get as many details and as much information as possible about how your users find your website so you can target your ads to the right people, adjust your bids to get the most out of your budget, and optimize your campaigns.
It's no secret that Google Ads local search is a great way to target your ideal customers in a specific geographic location. We see it as a great alternative for businesses that earn a lot of foot traffic but don't have the knowledge to succeed online. With the recent addition of 'Your Business' in search results, Google has made the local search even more powerful. This means you can take advantage of several extra features that come with local listings and increase conversion rates.
As Google recently shook up the PPC world by putting a progressive but sure end to the use of Broad Match Modifier, we wanted to seize the occasion to reflect on the different keyword matching options and their uses.
Startup scalability is increasingly crucial as entrepreneurs race to build their businesses. A new startup takes longer than an established company to develop, meet customer needs and deliver revenue. Many startups strive to improve brand awareness and customer acquisition through digital marketing. Marketing automation can help you scale your business faster.
If you run a business, you know that the demand for your products and services varies throughout the year. It can be hard to know how much to budget because your click-through and conversion rates vary. Here's what you can do when your conversion rate and cost-per-conversion figures go up or down. Make sure you don't lose money or miss out on sales due to seasonality.
Quality Score… Maybe two of the most mysterious words in the Search Engine Marketing world.
Cryptocurrency advertisers haven’t had it easy. Google banned all crypto-related advertising in March 2018, meaning that SEM and PPC managers faced an uphill battle when it came to raising awareness of their products and services.