03/05/2023

Why is India the most relevant country for Lead Generation?

If you are looking for a country that can provide top-notch performance marketing and lead generation services, look no further than India! With nearly 1 billion internet users expected in India by 2025, India has become one of the most relevant countries for digital marketing. Here’s three key reasons India is the place to be for your digital marketing and martech needs.

1. Growing Number of Internet Users

Firstly, business owners of all sizes need to understand the abundant potential of India’s digital marketing landscape. With its growing number of internet users, expanding your reach and tapping into a new Indian market is definitely worth exploring.

2. Advanced Martech Solutions

Secondly, according to McKinsey & Co., businesses are experiencing a 15-20% higher ROI by using data-centered approaches to marketing. With martech events like Ad:Tech in New Delhi India, businesses can learn to maximize their marketing with technology from industry experts and learn how martech can manage customer relationships, track marketing performance through analytics, and even automate marketing activities. For example, by setting up OrbitalAds on online campaigns you can maximize reach in your campaigns and get better results by driving more traffic to your websites through the implementation of targeted keywords. Tools like that can help companies make better decisions about their advertising budgets and enjoy a higher ROI.

3. Diverse Population

Thirdly, since Google Ads is a powerful tool for creating targeted campaigns for lead generation, India provides a diverse population of potential clients to target. Due to its diverse population of over 1.3 billion people, it presents a vast market for businesses to tap into. Furthermore, with increasing internet and smartphone penetration, businesses can implement the keywords in online campaigns in order to establish a strong online presence and reach their target audience in India.

Final Take Away

India is an ideal market for digital marketing and martech services. With its huge internet user base and advanced marketing technologies, businesses can better manage customer relationships, track the marketing performance of Google Ad campaigns, automate marketing activities and much more. Businesses should therefore tap into the Indian market and maximize their ROI through data-driven strategies.