According to HubSpot, converting leads into customers is the top priority for 74% of businesses. It’s, therefore, crucial to have a pipeline of high-intent prospects at all times. Let’s explore the best activities for lead generation and bring your business to the forefront of success.

1. Social media marketing

Social media is a powerful lead-generation technique for businesses looking to reach a large and diverse audience. By producing interesting and educative content, businesses can attract and retain followers who may eventually become leads. Here are some effective ways to use social media for lead generation:

  1. Promote your products and services and highlight how they can solve your target audience’s pain points.
  2. Host a social media contest or giveaway to encourage interaction and grow your following while generating leads.
  3. Utilize lead magnets such as eBooks, webinars, or whitepapers, in exchange for contact information.
  4. Leverage social media advertising to collect contacts of potential leads on a landing page.
  5. Engage with your audience by responding to comments and messages. Also, participate in relevant conversations to build trust and establish credibility.

Incorporating social media into your lead-generation efforts can help you generate high-quality leads.

2. Paid ads on search engines

Also known as pay-per-click (PPC) advertising, this is another effective lead-generation technique. By creating and running targeted ads on search engines like Google and Bing, businesses can reach potential leads when they are actively searching for similar products or services. Here are some key benefits and reasons to use PPC advertising for lead generation:

  1. High visibility: PPC ads appear at the top of search engine results, making them highly visible to potential leads.
  2. Targeted audience: PPC ads can target specific keywords, locations, and demographics, ensuring that you reach the right audience.
  3. Measurable results: PPC advertising provides real-time data and analytics, allowing you to track the success of your campaigns and make data-driven decisions.
  4. Cost-effective: With PPC ads, you only pay for the clicks made on your ad, making it cost-effective.
  5. Flexibility: PPC campaigns can be adjusted and optimized in real-time based on performance. This makes it easy to tweak your strategy as needed.

To be successful with PPC, it’s important to have a well-structured and optimized campaign and to continually track and analyze your results. OrbitalAds is an expert in creating and managing PPC campaigns.

3. Email marketing

Email marketing is a popular lead-generation technique that can help businesses reach a large and targeted audience. Here are some effective ways to use email marketing for lead generation:

  1. Build an email list from your website, events, or through lead magnets.
  2. Segment your audience by dividing your email list into groups based on shared characteristics or interests.
  3. Create valuable information and insights for your subscribers. This can include blog posts, whitepapers, case studies, and more.
  4. Use a call-to-action (CTA): Include a clear and compelling call-to-action in your emails to drive subscribers toward your desired action.
  5. Track and analyze results to help make data-driven decisions.

Email marketing helps to generate leads by building relationships with potential customers and keeping them engaged with your brand. 

4. Influencer marketing

Influencer marketing is a relatively new lead-generation technique that involves partnering with individuals with a large and engaged following on social media platforms. Here are the key ways to use influencer marketing for lead generation:

  1. Identify the right influencer with a following that matches your target audience.
  2. Provide value and incentives to the influencer.
  3. Use social media to track results and measure the impact on lead generation.

These influencers can promote your products or services to their followers, driving awareness and generating leads for your business.

Final Thoughts

For businesses to create a constant source of leads, this range of lead-generating strategies is some of the best ones to use! With a focus on helping businesses generate leads and drive growth, OrbitalAds can help you implement them to achieve your lead generation goals and drive success for your business!

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