Small and medium-sized businesses do not always have the resources to hire full-time employees. They cannot even spend big on expensive software development. That’s where marketing automation tools can help them grow their businesses. These tools provide digital marketing solutions that allow them to take advantage of new trends, effectively target customers, and reduce costs without compromising on services or support. 

Here are some of the best marketing automation tools.

Freshworks CRM

Freshworks helps you track and measure your entire marketing funnel. This includes lead generation, customer acquisition, sales, and follow-up. The software also has an integrated customer relationship management (CRM) tool that lets you see all your contacts in one place.


Hubspot is a web-based application that allows you to create and run marketing campaigns, manage customer data, and connect with social media platforms. It is a CRM tool that incorporates email marketing, social media management, search-engine optimization (SEO), and analytics into one integrated platform.


OrbitalAds is set up to help you streamline your marketing processes and ensure that every dollar spent on ads is in the right place. OrbitalAds makes it easy to target potential customers with email campaigns, social media posts, and other forms of content marketing. They help you get more out of your marketing budget while saving time and money.

Constant Contact

Constant Contact is easy to use and has various features that allow you to create and manage your email campaigns. You can create new emails, send bulk emails, and schedule emails regularly. The software also allows you to send template-based emails that look professional without having to write each one. You can also set up automated responses to customer service inquiries so they don’t get lost in the shuffle of other messages or reminders.


Adroll allows you to create customized marketing campaigns for each customer and work across multiple devices. The dashboard helps you manage your campaigns and reports on how well they’re performing. You can also use the tool’s email templates to send out personalized newsletters and emails on your behalf.


Pardot is one of the best marketing automation tools for small and medium businesses. It helps companies in their efforts to grow by providing them with an all-in-one platform to help manage all their marketing channels, from social media to email campaigns.

Pardot offers several features that make it an excellent fit for small businesses. For example, its auto-responder feature allows you to set up automated responses to any action on your website or app, such as a user clicking on an ad or making a purchase. You can also set up triggered replies based on specific events, like when someone subscribes to your newsletter or signs up for your email list.

Another great feature is Pardot’s ability to analyze how customers interact with your website. This allows you to better understand who your best customers are and what they need so that you can provide them with more relevant content and services over time – all while saving time and money because you don’t have to manually send emails or make phone calls anymore!


Marketo helps you manage your sales pipeline, automate your email campaigns, and nurture leads with personalized landing pages. The tool integrates with Salesforce, so you can easily send messages directly from the dashboard. It also allows you to create customized landing pages for each lead based on their data, like interests, demographics, and more.

Marketing Creatio

Marketing Creatio is customizable and allows you to set up unique marketing campaigns. It also features various integrations that enable you to connect with other services, including social media platforms like Facebook, Twitter, Instagram, and LinkedIn.


Engagebay helps you engage with your customers by creating personalized emails, text messages, and push notifications. It allows you to create a database of contacts for each customer, which enables you to segment those contacts into groups based on past purchase history or other criteria, such as location or demographics.

IBM Digital Marketing

IBM helps you create highly targeted marketing campaigns that are more personal and effective than ever before. Instead of simply sending out mass mailings, this tool allows you to build custom emails specific to each client. You can also use it to schedule emails at specific times, avoiding the “spam” problem by sending messages only when they’re needed most. This software is easy to use and affordable for anyone who wants to start building their own business but doesn’t have much experience managing large projects.


ActiveCampaign helps you find out what customers want so you can connect with new customers and keep existing ones. You can use ActiveCampaign to increase your sales, reduce bounce rates, and improve customer communication.


Businesses of all sizes need a practical, easily manageable marketing automation software system to help them get the new leads and sales they need. There are a variety of tools available that can help your business improve in many ways. The best way to figure out which is right for you is to explore the different tools, read their pros and cons, and find the right fit.

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