
The Google AdWords extensions, bidding, and quality tiers are one of the three key factors affecting ad pricing.
The Google AdWords extensions, bidding, and quality tiers are one of the three key factors affecting ad pricing.
Nowadays, more and more companies are showing up on google. Therefore, it is important to differentiate ourselves from the competition. Extensions allow you to add more information to your ad, gaining visibility and offering more reasons for users to choose your company.
This article will talk more in-depth about what extensions are and how to choose the best fit for your business.
As the name suggests, Google extensions are a feature that extends the ads by adding additional information about your company to the main body of your text ad. AdWords welcomes the inclusion of optional extensions as advertisers provide more information to their users. Not only will it have a positive impact on your pricing, but it will also help you increase clicks on your ads. In combination with a well-optimized Quality Score, your account performance can highly increase.
Google Ads chooses extensions to display in response to individual Google searches, to maximize the performance of your text ads. For this reason, we recommend that you use extensions that are relevant to your business objectives.
Adding content to your ad helps you improve the extension visibility on your search results page, getting more value from your ads. Extensions tend to increase the total number of clicks and provide additional ways for users to communicate with you, such as through callout extensions or locations.
There are two types of extensions:
Not always, when we add an extension, it appears in the ad. It is only shown if:
So, if you want your extensions to be displayed, you may need to increase the bidding and/or the quality of the ad.
Ad extensions generate lots of benefits for you. Here are some of them:
In this way, you create more attractive ads that occupy a more visual field, capturing users’ attention compared to other ads that do not have any extensions.
People are using the Internet more and more to know everything about the company. Adding more relevant information about your ad lets customers know a little more about your company and your products, generating more confidence in your customers.
The ad extensions show that the campaign’s company is more relevant than its competitors since its ad is well done and provides more detail about its portfolio of products, services, and value proposition. Furthermore, it is an opportunity for customers to contact your company quickly.
Using ad extensions will increase your ad ranks and take up more space on the web page. These aspects will raise your click-through rate (CTR) and lower your cost-per-click (CPC). All of this culminates in a lower pay per conversion.
Each extension is an extra bit of information about your business. As mentioned before, there are two groups of extensions; the manual and the automatic ones.
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