The term “high buying intent” indicates that the person conducting the search has used language that conveys buying signals.

OrbitalAds is a marketing tool that uses artificial intelligence and natural language processing (NLP) to assist in the automation of keyword management. You can add it to Google Ads to improve the optimization of your keyword campaign. It also helps you to manage your ad campaigns PPC (pay per click) better.

There are several ways of identifying high buying intent keywords or search terms:

1. From Regular Search Campaigns

If you wish, you can pick out search terms from your search terms report that have occurred less frequently. However, if they’re going to be useful to you, you need to ensure that they’re relevant to your market sector.

This enables you to fine-tune your match types to ensure that the correct searches cause your ad to appear in the results. Just because, in the wider market, those terms aren’t high-frequency, it doesn’t mean that they won’t be successful for you. You’ll have less competition for the results that those searches produce.

For example, if you have a broad key phrase “electric toothbrushes” without any niche keywords you’ll face stiff competition for visibility because it’s so generalized. However, if you add a niche keyword such as “in Smalltown,” when someone searches for “toothbrushes in Smalltown,” your business is more likely to appear high in the search results. Because their specific search triggered your advert, it’s obviously relevant to them, so they’re more likely to convert into a customer.

2. From Dynamic Search Campaigns

Dynamic search ads (DSA) are a great tool to help you fill gaps in your keyword-based campaigns. You need to have your Google Ads account well-organized from the outset. If you have, dynamic search campaigns will automatically generate search terms that make sense in relation to your account. In turn, the keywords that have been produced will be automatically added by OrbitalAds to your regular search. If you get it set up right in the first place, your quality score and click-through rate (CTR) will both improve.

They’ll use content from your website to serve up targeted ads, landing pages, and headlines. All you need to add is an attractive description.

There are numerous advantages to this:

• You save time by not having to create adverts
• They’re more visual, as opposed to being text-based, so they’re more noticeable
• However well you manage your Google Ads account, you can still miss out on searches
• You need to worry about updating or replacing your ads when you update your website

3. From Google Shopping Campaigns

Google Shopping (GS) campaigns work by picking up on the top buying intent keywords and incorporating them in your GS campaigns.

The inclusion of those high buying-intent keywords in Google Search helps to maximize the proportion of impressions your Google Shopping and Google Search ads get. At the same time, your Google Shopping campaign keeps performing as usual.

4. Automatically Add Your Keyword Research to Your Account

OrbitalAds keyword locator leverages machine learning and reports back to you with the most relevant keywords. The main advantage of OrbitalAds’ tool is that, whenever you want to add a new keyword list, it will analyze the whole account to filter the new keywords by lexical similarity and only add the ones that fit into your account.

OrbitalAds will give your marketing campaigns even more of an advantage by negativizing keywords that aren’t relevant to your website. There’s no point in generating false results triggers. Greater relevance usually leads to increased sales, so it makes sense to ignore search terms that trigger your site appearing on the SERP (search engine results page) but offer little chance of conversion.