The first day of the Ad:tech event started off with an inspiring keynote speech from Mr. Shantanu Deshpande, the founder and CEO of Bombay Shaving Company. Several panel discussions followed this, and the one we particularly enjoyed was on “Profitable Growth through Marketing & Business Alignment,” led by Priya Choudhary, the Google Director of Business. The discussion was engaging, and we learned about building a strong brand and aligning marketing efforts with business objectives. 

The afternoon sessions consisted of breakout rooms led by panels of industry leaders who shared their expertise and insights with the audience. As attendees, we could choose which sessions to attend based on our interests and needs. This was a tough decision because all the sessions were so compelling, and we wanted to attend them all! Eventually, we selected the session on “The Future of Programmatic Advertising,” which gave us a fresh perspective on how to approach advertising in marketing.

The day ended with The Big Networking Bash where attendees had the chance to mingle, meet new people and have fun! The atmosphere was lively, and there was a live band playing great music. Everyone was in high spirits, discussing the highlights of the day and the insights they gained.

For us, the first-day event was inspiring and motivating and we couldn’t wait to apply the insights we gained from all the talks! We couldn’t wait to see what the 2nd day had in store!