11/05/2023

5 tools to find niche keywords in Google Ads

What are niche keywords?

Niche keywords are search terms used by a very specific audience (ie, a niche audience), as opposed to more popular terms used by broad audiences and are, therefore, not very useful to target specific audiences or segments of an audience.

Niche keywords can be leveraged for SEO, PPC, and social media advertising, as they are likely to increase the effectiveness of your campaign or marketing strategy. It’s also important to know the main search terms used by a specific or niche audience if you target or create content for them. If you don’t know the lingo, how will that specific audience trust that you know what you’re talking about?

There isn’t much difference between long-tail keywords and niche keywords, except the fact that you can always find long-tail keywords that are merely a longer or less frequent version of a more popular, head term (what we would call a related or derivative keyword), whereas niche keywords would normally refer to terms belonging to topics that are genuinely not known or used by many people. When you find a good niche, most of the terms used and searched for around that niche topic will be, in fact, long-tail keywords, even if they are just one word.

So, how do you find all these good niche keywords? Let’s learn about five tools that can help you with the task of researching and extracting low competition niche terms.

1- Google Trends

Google Trends is a free service offered by Google that can help you find niche keywords related to your business or area of interest.

The main advantage of using Google Trends is the huge amount of data it has – over time, it gathers billions of search queries from all around the world. By looking at what people are searching for, you can get ideas about developing trends and plan and create content accordingly.

Google Trends is not only useful for telling you what topics and searches are popular at the moment. It can also show you what will be popular in the future. Look for the keywords with the tag “Breakout” next to them, or at least the ones with a positive percentage of growth.

Some of the keywords that are now a niche topic will be mainstream in the future, or at least big enough to be lucrative. In addition, if you catch the trend before it grabs the attention of everyone, you can enjoy a low competition goldmine of traffic and conversions for your business.

2- Keyword Planner

Google’s Keyword Planner is yet another free tool (you only need a Google Ads account to use it) that will help you find keywords that your target audience might be using. All you need to do is type in a few words into the keyword planner, select “exact” or “phrase” match type, then hit enter. The tool will then show you the corresponding monthly search volume for each keyword in Google’s database. After finding some niche keywords, it is time to research the competition in the niche and finally start writing content for these niche topics.

Again, the main advantage of Keyword Planner lies in the vast amount of data that it uses to give you keyword suggestions. One could even say that if a keyword doesn’t appear in Keyword Planner, it likely doesn’t have enough volume to be worth targeting with a Google Ads campaign.

3- Similarweb

Outside of the Google-owned tools, perhaps the king among search marketing data tools is Similarweb. It has an impressive database of search terms, that includes more than 1 billion search terms, across 190 country databases. There is no other competitive intelligence that covers that many countries. It is an excellent tool for digital marketers, SEO specialists, and affiliate marketers, among other professionals.

In order to find profitable niche keywords, first create an account, then write the topic you’re interested in, on the Keyword Generator section. Now, you will see the list of keywords related to that topic and the number of searches made on those keywords each month. You can then click on the suggestions to try to find some other niche keywords from those.

If you want to make this process more scalable, you can search in bulk or use the Keyword Generator feature, go really deep into a given topic, and use very advanced filters to get rid of the suggestions you don’t care about. You can also add really interesting keywords to your custom keyword lists.

Everything can be exported from Similarweb, which means you can take a list of interesting terms directly from Similarweb to your Google Ads account, or to OrbitalAds.

4- OrbitalAds

OrbitalAds is the best automatic solution for really focusing on targeting long-tail keywords with your Google Ads campaigns. OrbitalAds automates the analysis of thousands of keywords in a matter of seconds, so you don’t have to dedicate time to this task, and it will also find for you new terms to target as exact match keywords.

It allows you to add thousands of keywords at once, matching lexical similarity to find the best fitting ad group in terms of ad relevance.

Find out more about how OrbitalAds works here, and if you’re interested time in saving time managing your account, don’t forget to set up your free trial of OrbitalAds for 30 days.

5- Ubersuggest

Last but not least, Ubersuggest is a freemium alternative to the keyword research capabilities. Ubersuggest is not packed with lots of features; instead, it does one thing, and it does it well: Ubersuggest gives you keyword suggestions, along with the essential metrics for these keywords (volume, CPC, and competition). With Ubersuggest, you can perform three free searches every day, or you can also set up a free 7-day trial to assess whether it’s a good solution for your keyword research needs.

So that’s it, five tools to help you unveil more niche keywords and add them right away to your marketing campaigns. Happy researching!